Your blog can be an extremely powerful tool in your marketing strategy. Research has shown that blogs generate 67% more leads per month than outbound marketing. You can create blogs as well as content portfolios, personas and landing pages. These tips will help you convert visitors to customers. And with so many ways to get started, you won't have to worry about what to write or how to organize your content.
67% more leads are generated by blogs than through outbound marketing
B2B companies that blog are generating 67% more leads than those who don't. Blog posts with high quality content attract visitors and convert them in to leads. In your blog posts, you should include calls-to-action. These can take many forms, including whitepapers and checklists, ebooks, whitepapers and templates. Blogging is a cost-effective way to market your products and services. Blogs are quick to set up and can be done in no time.
Building a content portfolio
Building a content portfolio is an important step, no matter if you are a beginner or an expert in content marketing. Potential clients want to see the best of you and your abilities. A portfolio can help them do that. Consider specialising in social media marketing, email marketing and copywriting. The more diverse your portfolio, the more potential clients you'll reach.
Creating personas
Your business can identify the right customers by creating customer personas. You can make clear images of your customers using demographic data and their typical behavior. Also, you can gather information about the customer's job title and their seniority. B2B companies may need to know more about their senior executives, because they will have lower education levels and less work experience. After you've created personas and content to target them, it is time to create content.
How to create landing pages
Although it can be challenging to create a landing page, it is essential for your overall inbound marketing strategy. This page will house the form through which visitors can request your free ebook. This page will be used to explain the benefits and to encourage the visitor submit the form. Once the visitor has completed the form you should direct them towards a thank-you page. To get visitors to click on your offer, you could even make a video.
Creating popups
Inbound marketing popups can be powerful tools for increasing conversions. It is important to remember that these ads need to capture the attention of the visitors. The call-to-action must be clearly visible from any popup content. For example, if the reader is browsing the website, a countdown timer could show a limited-time offer. This would encourage visitors to take advantage.
FAQ
Should I hire an editor to create my Content Marketing?
No! No. You don't have to hire a professional writer in order to create content for your company. There are many free resources available that can help you get going.
What are the 7 steps in content marketing?
The seven-step process for content marketing includes:
-
Identify the problem
-
Learn what is working right now
-
Create new ideas
-
These strategies can be developed
-
Test them
-
Get the best results
-
Continue the process until you find a solution.
This strategy has proven to be effective for both small and large businesses.
Is content marketing right for me?
If you already know what you want to say, then a Content Marketing Strategy will work perfectly for you.
These are just a few questions that you can ask yourself to help get you started.
Do my company need to communicate a particular message? Or do I want to create content that resonates with general audiences?
Are you more focused on generating leads, or converting visitors to buyers?
Is it one product I am trying to promote or multiple products
Am I interested in reaching people outside of my industry?
If you answered "yes", to any one of these questions, then a content marketing strategy is just what you want.
How long can I expect my content-marketing campaign to last?
This can vary depending on the industry or type of product or services offered.
You might spend one to three months designing a new pair of shoes if you are selling shoes. This could be an example: You launch a new product in August. Then, you continue to improve it throughout the year.
If you sell clothing, you may design one look for fall as well as another for spring. Keep your audience interested in new products and keep them coming back for more.
Your goals determine the length of your content marketing campaign. A small business may only require you to concentrate on one channel. For larger companies, you may need to consider multiple channels to reach a broad target audience.
How can content marketing be measured for success?
There are several ways you can measure the effectiveness and impact of your content marketing efforts. One method is to count the number of people who visit your website. The other is to see how many leads you generate.
What is Content marketing?
It's a strategy that involves creating valuable and relevant content on your website or blog. This content can include video, images, text, and infographics.
What's the main purpose of content marketing
Content marketing is all about providing customers with valuable and relevant information. This can be achieved through various channels, such as email campaigns and white papers. Your audience should be able to see the value you are providing.
Statistics
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
External Links
How To
What are the best content-marketing platforms?
No platform works well across every industry, but most industries have at least one tool they prefer to use. For example, Hubspot has been proven to increase conversion rates by almost 50%, so its software is widely used among marketers.
All tools are not created equal. Some tools are better at tracking analytics, others enable easier collaboration between different departments, and others provide features such as A/B Testing that may increase your content-marketing ROI.
Before you decide to choose a platform, consider the following: Which platforms have the best pros and cons? It will meet my current needs? What about 2 years from now?
Entrepreneur Magazine identifies the top 5 content marketing platforms.
Marketo Content Studio: Content Marketing Platform #1
Marketo, a software company that provides enterprise social media management software, is available. It offers a full range of services and products, including CRM software as well as social publishing tools and dashboards.
They also offer a content studio that gives businesses access to a library of pre-made templates and graphics that can be modified into customized designs.
This means you don’t need time to create new graphics and write unique content. Instead, you can concentrate on creating compelling content that speaks directly for your audience.
Marketo makes it easy to include images and videos in your blog posts. This allows you to make your posts visually appealing and increase engagement with your readers.
Marketo is the only way to edit your video and image files.
Content Marketing Platform#2: Trello
Trello is similar in concept to Kanban boards, which are used for project management. Both provide lists of tasks which can be assigned to users and monitored for progress.
Trello allows you create individual boards for each member of your team and assign them specific responsibilities. It also provides a convenient workflow for sharing information between workers.
However, unlike Kanban boards, Trello doesn't require any special software to run. It can be used on any device.
Trello makes it possible to invite people to collaborate on projects.
This allows you to create a private forum and only reveal the necessary details to others who need them to complete a task.
Google Suite - Content Marketing Platform 3
Google has many products for business owners. Google Docs (Sheets), Slides (and many more) are part of Google's G Suite.
It's important to note that these applications aren't free. You will need to pay for each user individually. If you intend to use them multiple times, there are many plans that start at $5 per monthly.
If you wish to embed a link on another website in a document you will need to buy two licenses.
However, if only one document is needed, you will be able to create it free of charge.
Google tools have the advantage of being compatible with Gmail and other applications. Google tools integrate well with other apps such as Gmail, so you can send links to documents by email and store data efficiently in Google Drive.
Hubspot Content Marketing Platform 4
HubSpot has a great reputation as a web-based advertising tool. It offers many functions.
Its platform lets users manage various aspects of websites, landing pages, or blogs. They can, for example, create automated emails to track conversions.
HubSpot is also compatible with Salesforce and WordPress. This means you can connect all three platforms.
HubSpot integrates easily with over 200 other third-party software applications. This allows you to automate processes and create reports based upon real-time data.
Although HubSpot will not allow you to publish content, you are able export it into many formats such as HTML or PDF.
When it comes to pricing, HubSpot offers a free trial version. After you upgrade, you will have unlimited access to everything.
HubSpot is the best blog platform and eCommerce solution. Get started today!