It is important to be consistent when using social media. Your followers will become frustrated if your brand's voice changes from platform to platform. In some cases, they may even be rejected by you. Social media branding should be about clarity, authenticity and consistency. Inconsistency on one platform can lead to confusion and even worse, it will drive your followers away. Consistency is the key aspect of social media brand.
Clarity
For your business, clarity is key. Clarity in your branding is essential for your business, no matter whether you are a new or established company. Clarity allows your customers to identify you, and then decide whether or not to do business. It is essential to be clear in branding in order to make your brand stand out and attract customers to purchase your products and/or services. Here are some basic building blocks to establish brand clarity in your social media profiles:
Authenticity
A sense of humor is a key element in establishing authenticity on social media. Celebrities post funny photos and cry, while Old Spice makes fun of themselves through their social media campaigns. While it is wrong to copy celebrities' behavior, you can still show authenticity and be genuine with your followers. Nobody is perfect.
Content pillars
There are many benefits of creating a content strategy around your pillars. It helps you come up with fresh ideas while focusing on a specific topic. You will be able to differentiate yourself in the marketplace and make a connection with your target audience through the pillars. Your content should flow in harmony with your brand pillars. Examples of these pillars would be your vision, mission, and values. Your personality, feelings and mission could also be pillars.
Reposting
When you want to expand your audience on social media, reposting content is a good way to do so. Repoting other people’s content can be a great way of engaging the community and promoting your brand. It doesn't mean you have to create original content for your social media accounts - you can just repost other peoples' posts. But you must be careful how you do this to keep your brand on the forefront.
Daily stories
Online, it is essential to clearly define who and what you are. It is important to plan ahead because you can't have inconsistencies between the story and your profile. Your brand should remain consistent from beginning through end. Your future interactions should be considered and you should work with your strengths. Remember to be genuine. After all, you're trying to build a brand for yourself, not for a company.
FAQ
Why should I do Content Marketing?
HubSpot estimates that an average person spends close to two hours per day engaging with content. This includes social media, newsfeeds, reading magazines, browsing websites and listening to podcasts. That's a lot spent on content!
How much does content marketing cost?
The price of content marketing varies depending on whether you're looking for an outsourced solution or you're going to handle everything yourself. Outsourcing content marketing services are usually cheaper than hiring full-time employees, allowing you to scale quickly when you need more coverage.
HubSpot research found that outsourcing content production is more expensive for B2B companies than it is for consumers.
You can find many free tools on the internet that will help you create content that converts.
There are many methods to optimize content for search engines like Google or Bing. You have the option to write original articles or guest post on blogs. You can also curate content from different websites and reuse existing materials.
If you want to self-produce content, you will need to learn how you can create great content. But once you master it, producing content will be relatively easy.
You can start by creating simple landing pages using WordPress and then move on to building out your site. You can then build your portfolio over time.
Which Content Marketing Platform is Best?
There are many options available today. Each platform has its pros, and each one has its cons. These are some of the most popular choices:
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WordPress - Simple to setup and manage. Great community of users.
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Wix – Setup and maintenance is much easier than WordPress You don't need any technical knowledge.
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Squarespace – Best choice for those with a website.
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Blogger - Free blogging service.
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Medium - A place to share your work.
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Instagram – An image-based platform.
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LinkedIn - A networking tool.
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Facebook - The social network.
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YouTube - A video sharing platform.
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Pinterest – Image-based platform.
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Google Analytics - Track visitor behavior.
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Hubspot - Email marketing software.
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MailChimp - Email marketing software.
Statistics
- Seventy-two percent business to business (B2B) (mailchimp.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
External Links
How To
Which are the most effective content marketing platforms?
No platform works well across every industry, but most industries have at least one tool they prefer to use. Hubspot has been demonstrated to increase conversions by nearly half, making it a widely-used tool for marketers.
All tools are not created equal. Some tools are better at tracking analytics, others enable easier collaboration between different departments, and others provide features such as A/B Testing that may increase your content-marketing ROI.
Before you make a choice about which platform to use, consider these: What are its pros and cons? It will meet my current needs? And what about after 2 years?
Entrepreneur Magazine has identified the top five content marketing platforms.
Marketo Content Studio: Content Marketing Platform #1
Marketo provides enterprise social management software. It offers a wide range of products, including CRM software and social publishing tools.
The company also offers a content studio, which gives businesses access to pre-made templates and graphics. These can then be modified into customized designs.
This means you don’t have to spend hours creating new graphics or writing new content. Instead, your focus can be on creating engaging content that speaks directly with your audience.
Marketo makes adding images and videos to blog posts easy. This allows you to make your posts visually appealing and increase engagement with your readers.
Marketo won't allow you to edit your image or video files.
Trello: Content Marketing Platform#2
Trello is similar in concept to Kanban boards, which are used for project management. Both provide lists of tasks which can be assigned to users and monitored for progress.
Trello allows you to set up individual boards for each team member and give them specific responsibilities. It also provides a convenient workflow for sharing information between workers.
Trello, however, doesn't need any special software to work. You can use Trello on any device.
Another key difference is that Trello lets you invite people to collaborate on projects without having to share sensitive data.
This allows you create a private group and give only the most essential details to those who must know them in order to complete a task.
Google Suite: Content Marketing Platform 3.
Google offers many products that are specifically tailored for business owners. Google's G Suite offers Google Docs and Sheets as well as Slides and Slides.
This application is not free. You will need to pay for each user individually. You can use them for multiple purposes with many plans starting at $5 per month.
To create a new document and embed a link to another website, two licenses would be required.
However, if you just want to create one document, you can do so for free.
Google tools are compatible with Gmail and other apps, which is a major advantage. Google tools can be used to send documents links via email, and you can store data in Google Drive.
Content Marketing Platform 4: Hubspot
HubSpot is a highly popular web-based marketing tool that offers plenty of functionality.
It allows users to manage many aspects of their blogs, landing pages and websites through the platform. They can also create automated emails and track conversions.
HubSpot is also compatible with Salesforce and WordPress. This means you can connect all three platforms.
HubSpot integrates well with over 200 third party apps. This is one the most attractive features. This allows you to automate processes and create reports based upon real-time data.
Although HubSpot will not allow you to publish content, you are able export it into many formats such as HTML or PDF.
HubSpot has a free version that allows you to test pricing. After you upgrade, you will have unlimited access to everything.
HubSpot can help you find a blog platform, eCommerce solution or any other tool.