It is important to know how to measure success in your B2B content marketing efforts. If you're unsure, you can refer examples such as CMI's podcast or GE's online magazine. HubSpot and WeWork also have blogs. Both companies regularly publish useful content. In either case, you'll see that they're generating leads through their content.
GE's online magazine
GE's online magazine is a perfect example of B2B content marketing that serves a practical purpose to its audience. The online magazine, "The Txchnologist", focuses both on the latest technologies and advances in GE's businesses, as well the wider technology landscape. It has become a trusted resource for technology enthusiasts around the world. This B2B content marketing approach has resulted in a loyal readership and new prospects.
GE's content and products are as diverse as their content. Its scientists and engineers create engaging content for the common public. The company has partnered up with Wattpad to produce a mini-series of eight podcast episodes called "The Message", which has risen to the top of the iTunes charts. This is not a clear example of B2B marketing, but it does work. It is clear why.
CMI's podcast
CMI hosts a regular "Rants and Raves" segment and an episode on best practices in b2b marketing. These interviews are with Joe Pulizzi, the founder of CMI and industry experts and provide valuable insights on what works and what does not. It has close to five million monthly listeners. Topics covered include best practices in content marketing and examples from the past.
CMI research shows that B2B content marketing can help companies of all sizes. Across all sizes, 30 percent and 27 percent of marketers report high content marketing success. Outsourcing can be a great way of producing content, whether blog posts or full-blown campaigns. Marketing professionals are increasingly outsourcing B2B content, with 81 per cent of them planning to do so by 2021. This is an increase of 66 per cent last year.
WeWork's blog
WeWork's blog might be a good example for B2B content marketers. Although the blog of the coworking and coliving provider can look like consumer-focused content it is actually intended for entrepreneurs who want to change the world. As the gig economy becomes more popular, content marketers will need to address the issue. For this reason, we recommend you consult the company's blog as a guide to your strategy.
A B2B blog, or business-to-business, should have a beginning, middle, and end. Provide valuable content for your target audience. It's more likely that readers will share it with their friends if they find it useful. It's also fun to read. Here are some tips about using a website for content marketing.
HubSpot's blog
HubSpot blogs can be the tactical Wikipedia of digital marketers. This blog has everything you need to know about content marketing, including checklists and ebooks. HubSpot actually updates many of its blog posts from time to time. Here are some of the top posts. These posts offer tips on how you can maximize the effectiveness and impact of your blog. Content marketing is crucial if your blog is to be optimized for search engines and rank higher in search engines.
HubSpot blogs designed for B2B companies include many soft CTAs and are well-curated. Some articles include links to product pages, or gated content. HubSpot has templates as its primary lead magnets. Many HubSpot posts include a soft CTA. Along with three to six other related articles, you can see the original post date and whether or not it was recently updated. It is hard to tell if the articles were hand-curated.
FAQ
How much does content marketing cost?
The price of content marketing varies depending on whether you're looking for an outsourced solution or you're going to handle everything yourself. Outsourcing content market services is often cheaper than hiring fulltime employees. This allows you to scale quickly, when you need it.
HubSpot research found that outsourcing content production is more expensive for B2B companies than it is for consumers.
However, there are many resources online that provide content marketing tools for free that can be used to create engaging content and convert.
You have many options to optimize content for search engines such as Google and Bing. For example, you can write original articles, guest post on blogs, curate content from other websites, and repurpose existing materials.
You will need to know how to create great content if you decide to go the self-produced content route. However, once you are proficient in this skill, it will be easy to produce content.
Start by creating basic landing pages with WordPress. Then, you can move on to building your website. You can then build your portfolio over time.
How do I calculate my return on investment from a Content Marketing Strategy
Businesses that adopt a Content Marketing Strategy experience a 5-10x increase in return on their investment (ROI) than businesses that don’t.
A Content Marketing Strategy is used to generate leads and sell.
It provides valuable insights into the business. These insights enable you to make better decisions and improve customer service.
Let me tell you how much you can make from your Content Marketing Strategy.
It's possible to double your overall revenues.
What are the 7 Steps of Content Marketing?
The content marketing process is seven steps long
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Identify the problem
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Find out what's working now
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Make new ideas
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These strategies can be developed
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These are the best!
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Take measurements
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You can continue this process until you find something that works.
This method has been proven to work for small and large companies.
Statistics
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
External Links
How To
How can you make videos more exciting?
Video Marketing is one of the most powerful tools of Content Marketing. It allows you to communicate with your audience, engage them emotionally, and build trust. But how can we transform boring into something amazing? Let's explore some simple ways to do this!
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Tell a story. Every piece of communication is better if it has storytelling. Without storytelling, video marketing is not possible. To tell stories, you need to ask yourself what kind you want. Is it something entertaining? Educational? Inspiring? You can find inspiring stories on social media through videos and photos. Be inspired by these stories and use them as inspiration for yours.
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Use images. Images help convey emotions faster than words. Images allow us to feel empathy and connect with others. Make sure to include images in all your videos. You have two options: add images to your slideshows and embed them in your blog posts.
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It's easy to share. If you want your viewers spreading the word, make sharing easy. Your videos should include sharing buttons. Slideshows can include social icons. And if you're working on a YouTube channel, consider adding "Share" boxes to your videos.
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Don't overdo it. You might lose your viewers' attention if you give away too many graphics or provide too much information. Keep it simple. You only need a few images to draw attention and keep it.
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Keep it short. People love short videos. A 5-minute video can help you create buzz about your brand.
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Get feedback. Listen to your audience. Ask them about what works for them and what doesn’t. Ask them for their feedback to improve your content.
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A plan is essential. Once you've created your first video, think about how you can create more. Can you create a series? You could also create a playlist that only includes the most-viewed videos.
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Test, test, test. It is not a good idea to release a video only to find out that no one watches it. You should test any video before it is released. See what kind of reactions you get. Based on your results, make changes.
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Repeat. You can repeat steps 1-8 until your formula is perfect. Once you understand what works, you will be able to make great videos over and over again.
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Measuring results. It's important to measure the success of your videos. How did they perform What are the preferences of certain audiences? These questions will allow you to fine-tune the strategy.
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Make adjustments as necessary. You can't stop learning after your video campaign is live. Make mistakes and learn from them. Marketers who excel are always looking for ways to improve.
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Enjoy it. Video marketing isn't hard, but it does take patience. You will learn new strategies, techniques and ideas as you gain experience to help you grow your company.