You should consider many factors when planning your advertising strategy for social media. These include user demographics as well as video content and mobile devices. To maximize the return on your advertising investments, it is important to analyze all user behavior across these channels. For your brand to succeed, you need to know the most important statistics. These statistics will allow you to identify the most successful strategies for your company.
Mobile devices
Smartphone users are increasing steadily. In 2017, 85% of internet users owned a smartphone. This is a significant rise from the 35% smartphone users a year prior. This new group of smartphone owners tends to be younger and more educated than the previous 35%. Urban areas are also home to mobile phone users. Women and men have roughly the same number of smartphones. Marketers should consider the demographics of device users when deciding which channels to use to convert them to customers.
The most common use for a mobile device by those who consume media is shopping. More than four hours are spent on their mobile phones by mobile users. The majority of them are ready to buy, and are much more likely to purchase than their desktop counterparts. By 2020, mobile internet usage will surpass desktop internet. And by 2020, 40% of all online commerce will be conducted on mobile devices. Additionally, fifty per cent of smartphone owners use their phones before they brush their teeth.
Shared video content
Social media has shown that video content drives more engagement and sharing than any other type. In fact, statistics show that video content is more likely to generate more responses than any other type of social media content, according to breadnbeyond. These are key statistics that will help you plan your next social media strategy. You can read on to learn about the benefits and how you can start using video marketing.
People are now watching more online videos than ever. Video interactions are becoming more common with consumers. Biteable claims that over two billion people visit online videos every week - nearly half of internet users. Marketing professionals can be encouraged by the fact that these users are typically young and financially secure. YouTube users watch videos on average for 1.3 hours per day.
Frequency
It is important to identify differences in ad frequency data between campaigns for the purpose of determining which campaigns work best. You can easily identify which campaigns are producing most results so you can make adjustments to your ads. Below are some ways you can segment ad frequencies by campaign. Using a bar chart can help you visualize these differences. An excel sheet can be used to record statistics per campaign. You should also be aware that certain actions will reset the learning phase of your ads, so it is important to track these changes regularly.
Social networks have their own algorithm which determines the optimal posting time and reach of posts. Facebook doesn't recommend publishing multiple updates per day in an attempt to increase organic reach. It is more advantageous to publish only one update for a certain audience. Similar results were found for Instagram, Twitter, LinkedIn and Twitter. Facebook has found that one post per day is more effective than multiple posts during the midday hours. Instagram is also more inclined to post videos than live video.
User demographics
Social media advertising can be used to better target your audience. In the last four-years, Facebook has almost doubled the number of people between the ages of 25 and 49. Twitter users are also younger. 26% have between the ages 20-29 and 49. Instagram's userbase is also younger. 35% of Instagram users are between 25 and 34 years old, while 30% of Instagram users are 18-24 years old. When it comes to marketing strategies, the demographics of your product or service are crucial.
It may seem overwhelming, but user demographics can be used to determine the best social media platforms to reach your target audience. Understanding your audience is the first step. These are important factors to take into consideration. A survey found that approximately two-thirds (or more) of Americans spend at least two hours per day on social media. While this is still not a large percentage, it is a significant factor to keep in mind when deciding which social media platform to use.
FAQ
What is the difference in content marketing and content creation?
Content marketing is a way to ensure that every brand has the same message. They consistently deliver the valuable information people want and require.
Content marketers are skilled at creating the right content for every channel and time.
They also know how to implement a successful strategy in promotion and distribution.
This means that they strategically think about what they do, and why it matters.
This is the core skill required to be successful as a content marketer.
How do you measure success with content-marketing?
There are several ways to measure the effectiveness of your content marketing strategy.
Google Analytics is one of the best measurement tools. This tool lets you see where your targeted traffic comes from and what pages they visit most frequently.
It also tells you how long each visitor stays on your site before leaving.
This information can be used to improve your content and to keep people engaged for longer periods.
This is another way to determine the success rate of your content-marketing efforts.
My email newsletters are providing value for my subscribers. How many people have converted to paying memberships from my entire mailing list? How many people have clicked through on my landing site? Are people who click through more likely to convert than others?
These are all important metrics you need to monitor and track over time.
A third great way to measure the success of content marketing is to count how many people share your content through social media.
Consider starting now if this is something you aren't doing. It could mean the difference between being seen and unseen in your industry!
Why is content so important
Digital marketing campaigns are dominated by content. To attract new customers, you must create value-added content. Blogging is the best way to achieve this. Blogging builds authority in your niche which makes you more trustworthy. This trustworthiness gives you credibility, which leads to higher search engine rankings. And when you rank high, you get traffic from organic searches.
Statistics
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
External Links
How To
What Is A Content Marketing Plan?
A content marketing plan (CMP) is a strategic document that helps you define your goals, objectives, and strategies for developing and executing your online presence. It's a blueprint for reaching your goals through content distribution and creation.
The CMP is usually broken down into three main areas:
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Your overall strategy. What are your goals?
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Your content strategy – Where can you find the right people who will write, curate and distribute your content content?
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You'll need to decide which channels you will use to share your strategy. Which types of content can you create?
These four components make up an effective CMP:
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Goal Setting – Define your target audience. Set measurable KPIs that will measure success.
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Audience Research: Understand your ideal customers to know where you should look.
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Strategy – Develop a clear vision and strategy for where you want to be. You can then break it into smaller pieces.
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Execution: Set realistic expectations regarding when you will see results.