Content marketing is an integral part of top-of-funnel marketing. Content marketing for top funnel websites has three goals: to attract visitors, create brand awareness, and build a relationship. Secondary goal: To convert these visitors to qualified leads. Videos that are transcribed and indexed via search engines can be great content marketing tools. Also, you can create infographics, explainer video, and videos that contain infographics and other video content.
Informational content
The top of funnel marketing strategy must have two goals. It should first attract your targeted audience's attention and establish a relationship with them. After they have established a connection, the secondary goal is to convert them into qualified leads. One example is a company selling anti-cyberattack technology. They might write a white paper or blog series about best practices for protecting corporate defenses against phishing attacks. Avoid selling and instead focus on creating content that addresses a specific need.
Inspirational content
Inspiring content that aligns with your brand is the best type of top-of-funnel marketing strategy. Be specific but not too specific. Your audience will buy if you create content that is inspirational and aligned with their concerns. Freebies such as a guide to success and piano lessons are great examples. This will get prospects down the funnel, and hopefully to the checkout page.
Infographics
Infographics can be used to increase traffic to your site and boost your SEO rankings. These visual presentations make a strong impression on social networks like YouTube, Twitter, Facebook and Twitter. Micro Focus's recent study shows that we consume billions in internet content per day. It includes 500 million tweets as well as 4 million hours on YouTube and 4.3 million Facebook posts. Infographics are a great way for your website to stand out from the crowd and rise up the search engine rankings.
Video content
Businesses looking to increase their customer base can use video content to attract top-of-funnel customers. Video content is a great way to introduce top-of the funnel consumers to your brand. With video content, you can educate consumers while giving them enough information to become interested in your business. This content is intended to increase awareness and convert warm leads into customers.
Model of hub-and-spoke
The hub is at the top and drives prospects and customers towards the spokes. These pieces are often informative and serve to direct readers to the hub and spokes. This type of marketing strategy is for marketers who ensure that the spokes and hub provide the best value. This model calls for hub pages that are detailed and comprehensive. Spokes pages should also be targeted at long-tail keywords. Visual elements can be added to enhance the content of a well-organized hubpage.
Updates on social media
It is important to diversify your social media audiences and campaigns when you create social media updates that are top of funnel marketing. This will increase stability and give you more opportunity to test your campaigns. Your initial goal might be to increase sales, but it could shift to the customer journey. Social media updates are a great way to stay in touch with potential customers until they're ready to buy.
FAQ
How do I measure success in content marketing?
There are many different ways to evaluate the effectiveness your content marketing strategy.
One good measurement tool is Google Analytics. Google Analytics allows you to see the origins of your targeted traffic and which pages they most often visit.
It also shows you how long each visitor stays at your site before they leave.
You can then use this information to improve your content to get people's attention and keep them engaged for more extended periods.
This is another way to determine the success rate of your content-marketing efforts.
My email newsletters are providing value for my subscribers. How many people have converted to paying memberships from my entire mailing list? How many people have clicked through my landing page? Are click-throughs more successful than other types of conversions?
These are all important metrics to track and monitor over time.
Lastly, another great way to measure content marketing success is to look at the number of times people share links to your content across social networks.
Consider starting now if this is something you aren't doing. It could be the difference between being visible and being ignored in your industry.
What does content marketing have to offer that is different from traditional advertising.
Content marketing is different. Traditional advertising focuses only on getting attention. Traditional advertising can be a waste of money as most people ignore it. With content marketing, however, you'll see much higher engagement rates.
What is the purpose of a content strategist for your business?
Content strategists are able to help you understand what search terms people use on the internet. They ensure your site is optimized for search engines, helping you rank high. They create content for social media sites like Facebook and Twitter. And they write copy for websites, blogs, and advertisements.
A content strategist works closely alongside a marketing department and helps to plan a cohesive strategy for the company's web presence. Although content strategists are able to work on their own, they often collaborate with the marketing team to make sure that every piece of content is effective.
Statistics
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
External Links
How To
How to Write a Press Release That Is Effective
Press releases are an excellent way to establish credibility within your niche. They also help you build relationships with journalists and other influential contacts.
However, many business owners find it difficult to write press releases because they lack the skills necessary to create engaging copy.
Here are some tips for creating your next press release.
Know Your Niche
Before you start writing your press release, it is important to know your niche. This involves understanding what sets you apart and what makes your press release stand out.
For example, suppose you're a real estate agent. If you are a real estate agent, it might be worth including information about your professional affiliations such as the association to which you belong and how long have you been practicing in this industry. It is possible to mention your work experience with clients and provide excellent customer service.
Keywords Included in Your Title
The title of your press release is often the most important part of the document. It is often the first section that searches engines see so it must grab your attention immediately.
Keywords related to your product/service are key words that make titles great. If you sell custom-made bridesmaid dresses, for example, you may use words like bridal dresses, wedding dresses or customized wedding dresses.
Make Your Headline Relevant
Your headline is your first line in a press release. It is what people will read first. Your headline must be catchy, relevant, and engaging.
When you're creating a press release for the first time, you probably won't know exactly what kind of content works well. You can compare different headlines to see which one is the most effective. Check out which ones get the most clicks.
Google also allows you to do a search for the company name, along with "press releases". You can get a good idea of the types of topics that work best by looking at the top results.
You might have heard the expression "write for yourself but publish for others". True, but it's important to think about who your audience is before you simply create a press statement.
Write With a Purpose
Three sections are typical of most press releases:
Each section contains specific elements that help readers quickly grasp the main points of your message.
Executive summary
This section is usually the shortest and most concise. It usually contains one paragraph, which summarizes the content of your press releases.
Body
Here you can provide information about your product. This is where you can explain the benefits of your products and services.
Conclusion
This is the final section of your press release, and it includes two paragraphs. Next, sum up the key points you have taken from your body. Your business should be positive.
For example, here's a sample conclusion:
"My book contains practical advice that anyone can use to improve their health, fitness, and overall well-being." I hope that my book helps me achieve my personal goals.
Include URLs
It's common practice to link to your website when sending a press release. However, there are several types to choose from.
We'll take a quick look at what types of links to add to your press release.
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Email: If you send a press release via email, make sure to include a URL.
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Social media: Add social sharing buttons to your website. By doing this, anyone who shares your press release will link to it.
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Blog: Write a blog about your press release. Include a link to your press release in the text.
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Website: Link directly to your website using the URL included in your press release.
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Directory Submissions: Send your press release to directories like Digg or Yahoo! Press Release Directory.