Podcasting is one the most popular content trends for 2019. Podcasting offers many benefits. It allows companies reach a wider audience that they might have with a traditional piece. Podcasts can cover anything from financial education to true crime. A podcast can be used to inform listeners about products and services. In fact, 60% will search for such information on a podcast. That means you need to start creating podcast content now!
User-generated content
Content created by consumers is a powerful marketing tool. By showcasing the work of real people, brands can increase brand recognition and engagement. Brands that feature user-generated content have the potential to show authenticity. This trend allows brands to be more relatable and authentic. They can also use the internet to share their brand stories to a wider audience.
You can create user-generated content in many ways, including blogs, forums, and wikis that allow anonymous editing. This type of content has become more popular with the help of social networking sites, media hosting sites, and wikis. Online communities are also growing in popularity, allowing users to communicate and share stories. Some critics believe that the proliferation of user-generated content threatens privacy and freedoms of speech.
Video content
More marketers are making use video content, as social media channels become more popular. According to statistics, 78% of people view videos every week and 55% see them daily. 54% of consumers also want to see more videos produced by businesses and brands in 2018. These are some of the most important trends in video content. The video content industry is expanding rapidly. You need to understand the needs of your viewers in order to profit from these trends.
Videos are becoming more popular when it comes search engine optimization. YouTube is one of the most popular search engines because they prefer videos due to their high-intent content. To boost your search engine rankings, you can include keywords in your titles, descriptions and thumbnail images. You can also use video SEO to boost your search engine rankings. To achieve this, you should use the same keyword to your title (subtitles) and description. Once these elements are optimized, your video will rise higher in search engine results.
Interactive content
B2B marketers have embraced interactive content as a way to interact with their clients. Companies who want to stand out online have made interactive content a necessity. There is an overwhelming amount content available to consumers today. Your content must stand out. Interactive content requires more than information. They must be actively involved in the creation of interactive content. Your goal is to encourage people to engage with your content, and to become more knowledgeable about your product.
Some interactive content is as simple and easy to use as a calculator. It can be used in complex calculations and to assess the user's standing. Kaufman Rossin CPA firm created an interactive tax calculator in the US for foreign-owned businesses. This tool allowed users to compare federal and state taxes in states with high foreign investment. MTNOnline's calculator provides interactive content. It is a Nigerian telecommunication company that gives customers instant answers.
Surveys
Surveys can be a good way to get new ideas for content. Surveys can give valuable insight into opinions and concepts of different groups. People often draw on their own experiences to help them understand new topics and concepts. Surveys, for example, can help you understand how people feel about certain topics. This information can be used to improve your decision making. These insights are useful for content creation and marketing efforts. This content trend has been growing in popularity. It allows content creators to collect vast amounts of data that can be used to improve their writing.
Surveys are a cost-effective way to generate high quality, linkable content. Surveys can also be an effective way to uncover customer pain points. Understanding customer pain points could be used to improve every aspect of business, including marketing. Survey results can be leveraged to create blogs, reports, and case studies that address these pain points. For the B2B segment, surveys can be a great way to generate new content that appeals to customers.
Augmented reality
Augmented Reality is one of tech's hottest trends. With 810 million mobile phone users, the market for Augmented Reality is expected to reach 1.1 Billion by 2022. How can brands make AR a powerful tool? Although augmented reality is still in its infancy and it's unclear what the future holds, here are some trends we can anticipate. These are just a few of the best ways brands can utilize this technology in order to increase brand awareness and convert more people.
AR has revolutionized how people interact online. AR is no longer limited to simple facial filters. Users can now interact with augmented content that responds to their movements. It can even be used during live streaming. As a marketing strategy, many companies are using this trend. AR content is no longer an outdated technology. Common mobile phones can easily support it. Instead, AR content can be used in everyday life today to become a marketing tool for many different businesses.
FAQ
What is the best content marketing platform?
There are lots of different platforms available today. Each one has its advantages and disadvantages. Here are some top choices:
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WordPress - It's easy to setup and maintain. A great community of users.
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Wix is easier than WordPress to set-up and maintain. You do not need to have any technical knowledge.
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Squarespace – Best choice for those with a website.
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Blogger - Free blogging service.
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Medium – A place for writers and artists to share their work.
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Instagram - An image-based platform.
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LinkedIn - An online networking tool.
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Facebook - A social network.
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YouTube - Video sharing platform.
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Pinterest - Image-based platform.
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Google Analytics – Track visitor behavior.
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Hubspot – Email marketing software.
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MailChimp, Email marketing software.
How long should my content marketing campaign be expected to last?
It depends on the industry and what type of product or service is being offered.
If you are a shoe seller, for example, you might spend a month designing new shoes. For example, you might launch this new product in August and continue to update it throughout the year.
If you sell clothing, you may design one look for fall as well as another for spring. It is your goal to offer new and exciting products so that your audience never gets bored.
The length of time that your content marketing program lasts depends on your goals. For small-scale companies, one channel may be sufficient. You may need multiple channels for larger companies to reach a wide audience.
Is content marketing right for me?
If you already know your message, then a Content Marketing Strategy works perfectly.
However, if you need some guidance before getting started, here are a few questions to ask yourself:
What does my business need to communicate? Or do I want to create content that resonates with general audiences?
Do I want my efforts to convert visitors into buyers or generate leads?
Are you trying to promote one or multiple products?
Are there people I'd like to meet outside of my industry, or am I open to reaching them?
A Content Marketing strategy is what you need if you answered "yes" any of these questions.
Which content marketing agencies are the most effective?
Most content marketing agencies have extensive knowledge in developing content strategies for clients.
You can save a lot of time by having a plan tailored to your needs.
However, not all agencies have the same skills. Certain companies are experts in particular niches such as eCommerce. Some companies specialize in specific industries like law firms.
Ask them where they specialize and find the agency that suits you best.
Statistics
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
External Links
How To
The Best Way to Send a Press Release
After we have covered how to make a press statement, let's look at the best methods to distribute it. There are many options for you to choose from, including traditional distribution methods like snail mail or newer forms such as email.
You should follow these basic guidelines if you decide to use email.
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Make sure that your subject line is memorable. Your headline may not grab attention.
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Be concise. Don't ramble on and on about your press release. Keep your press release brief and to the point.
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Write your email in plain English. You wouldn’t expect your email reader to grasp technical jargon.
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Include relevant images. Images go a long way toward getting people interested in what you're saying.
These tips are important to remember when you're writing your press release.
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Avoid unnecessary words like "we," "our," "I," and "me."
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Think about your audience before writing your press release. What is their passion? How can they be connected with you?
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Be sure to include URLs with your emails
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Get permission before you send your press release. Before sending out your press release, ask the recipient if he would like to receive future news releases.
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Don't spam. Send out only one copy of your Press Release.
Once you've written your press release, it's time to start distributing it. The next step is to find the right channels to get your message out. These are the top five options:
Traditional Methods
You likely already have a list with publications to which you wish to submit your press release. These may include local newspapers, magazines, trade journals, industry newsletters, and blogs.
Many publications charge submission fees or offer incentives for writers who submit stories. Some publications offer free subscriptions for each story published. Some offer a percentage for every article that is sold.
Although traditional methods are still possible, experts recommend that you submit your press release online.
Online Channels
One of the easiest ways to reach potential readers is through online channels. You can also submit press releases to websites such as Google News or Yahoo! News.
Google News was launched in 1996. They provide news feeds from the major media outlets. It is easy to locate your company name among hundreds of companies.
Yahoo! Yahoo! News offers similar services. However, it is focused on providing news related to specific topics. If you search your company name you'll see links that lead to articles related your business.
BING NEWS lets users search for keywords across its network of websites. This is helpful when searching for a particular topic.
AOL News offers similar services to Yahoo! and Google News. Although it isn't as well-known than the two giants, AOL offers a great service at a fair price.
Some publications also allow you to post your own press releases. Most require a monthly payment. However, many sites offer free access to press releases.
These include PRWeb and Press Release Monitor, PR Newswire and Business Wire.
PR Web, which was founded in 1997, claims to be the largest website dedicated solely to press releases. It boasts over 1,000,000 registered users. Users can access thousands of press releases posted by businesses worldwide.
PR Web offers an RSS feed, which automatically updates your website whenever someone posts a press release.
PR Newswire is another great source for press releases. They claim to have one of the largest databases of press release information.
A RSS feed is also available to keep you up to date with what's going on in the press releases space.
Print media might be the way to go if you're looking to reach a wider audience than just online journalists. Many small businesses don't realize how powerful they can be with print media.
Print advertising could be used to advertise your latest product lines, for example, if you sell books, clothes, or electronics. Advertise in newspapers and magazines.
If you're looking for something a little different, check out your local newspaper's "free" section. Many classifieds advertising jobs are available.
You can also try contacting local radio stations or television stations. They might accept press releases as a part of their regular programming.
Press Releases Aren't Dead
Mobile apps seem to be the topic of conversation these days. However, did you know that news releases are still vital? In fact, they've never been more important.
In this day and age, people expect immediate results. You must make sure your message reaches the right audience if you want to be noticed. It is important to use all channels possible to achieve this goal.
Facebook ads don't always have to be expensive. Instead, look for creative ways to connect with your customers.
The bottom line is this: The best way to grow your business is through word of mouth. Your customers will tell others about your company. So, why not make sure they hear about it first?