As a social marketer, it is impossible to relax. You may have created a content strategy and a social media plan for your company, but it is important to keep up with the latest Instagram trends. TikTok has become one of Instagram's most popular features. What began as a simple lip-syncing app has become so much bigger. Users can now create videos, dance, and incorporate music. The platform is now a global phenomenon and has influenced other social media outlets.
IGTV
Instagram is a video platform. The new IGTV application makes it easy for users to create and upload longer videos. In the past, creators had upload their videos to YouTube and then share them on Instagram. Unfortunately, not all followers wanted to switch apps. This made it difficult for creators to convert. IGTV is a way for creators of longer videos to upload to Instagram and not require their audience change apps.
IG Reels
IG Reels is a tool that you may have heard of, but aren’t sure how to get started. These videos feature a soundtrack. This is usually two people talking or laughing. It is a common way of telling stories, especially for videos that feature morning routines. They are also great for mini vlogs and behind-the-scenes videos.
IG Story
IG Story, a social media tool that lets you share older content and remind people about campaigns, is unique. It includes a countdown timer, stickers, and an interactive timeline. This feature works on both Android AND iOs. It's easy-to-use and straightforward design make it a good choice for businesses wanting to improve their online presence. You can make your Instagram marketing more effective by incorporating it into your marketing plan.
IGTV visual responses
Instagram is becoming a more popular platform for sharing videos. Sephora actually successfully used the IGTV feature to their marketing campaigns. IGTV lets users post short videos on their profile. These videos can reach millions of viewers. This trend is likely to grow. Here are some key facts about this new platform. Below are the top benefits of IGTV.
IGTV carousel
You can now upload vertical and horizontal videos to your Instagram profile. It is important to consider the aspect ratio. The vertical aspect ratio should not exceed 9:16, while the horizontal should not exceed 16:9. The format is also very different from regular Instagram videos. These should have a 1:55 ratio. Instagram recommends a cover photo that is 420pxx654px. This will appear in the profile grid of your followers and in their feeds. Just keep in mind that this option only applies to videos of nine or ten minutes, so it's important to choose an appropriate size.
IGTV augmented reality
As one of the latest developments on the social media platform, IGTV is allowing content creators to post longer videos for an extended viewing experience. These videos should be recorded vertically so they can be viewed on smartphones. This feature lets users preview videos in their feeds as well as tag products. The new feature allows content creators the opportunity to increase brand awareness as well as discoverability of their content.
FAQ
What is the purpose of a content strategist for your business?
Content strategists will help you understand the needs of search engines and what they are looking for. They will ensure that your site is optimized to search engines so you can rank high. They also create content that can be shared on social media sites such as Facebook and Twitter. And they write copy for websites, blogs, and advertisements.
A content strategist is a member of a marketing team that helps organize an online strategy for a company. Content strategists can work independently, but they usually collaborate with the rest of the team to ensure that each piece of content serves its purpose.
Why is content marketing important?
Content Marketing is more than creating great content. It's about building relationships, engaging people emotionally, solving problems and helping them to solve their problems. This requires a sophisticated understanding of how people behave online.
This is exactly what Content Marketing Strategy is all about. Content Marketing Strategy is a great way to understand customers' psychology and engage them in the best possible ways.
You can also improve your conversion rates to increase profits.
However, why would you choose to invest in Content Marketing Strategy when there are many other options available?
Content Marketing Strategy is far more effective than any other type of marketing.
So, whether you want to build brand awareness or sell products, a well-executed Content Marketing Strategy is the way to go.
How to Use Blogs to Generate Leads in Your Business
Leading B2B companies know how important online leads are for their success. Many businesses have difficulty converting traffic into qualified leads despite this fact. If this happens to you, there are five possible causes.
Reason 1: Your website is not optimized - Even if you have a blog, it's not making money! Blogging can be a great way of attracting new customers. If your blog posts don't solve problems for your target market, you won’t make money.
Optimize your blog so it can be profitable. This helps increase the chances of visitors finding your blog post.
Once they have discovered your blog post on their site, make sure to answer all of their questions promptly and offer solutions.
Keyword Toolbox is a good tool to help you find keywords. Then, add those words to your page title, meta description, body text, and more.
CTAs (calls to action) should be included throughout your blog. CTAs are a way to get readers to take specific actions (e.g., sign up for your newsletter or buy a product).
These actions increase your chances of selling and provide insight into the type of information that users are most interested in.
Check out our guide How to Start a Successful Blog.
Reason 2: It's hard to know what you should write about. After you start writing, ideas will begin to flow quickly.
It takes time to establish a name for yourself and become an expert in your chosen field. You must write on topics that will interest your potential clients to be able to do this effectively.
Your goal in writing is to answer "Why should I Hire You?" Writing should be about solving problems.
This will help you stand apart from other businesses that are just trying to sell products.
Your blog should not only help your prospects but also be of benefit to them. Think of ways that you can share your knowledge to help others. For example, you could talk about the latest trends in your industry or share tips for saving money on home improvement projects.
You can include links to resources so that your viewers can find out more. These resources could be videos, podcasts, articles or videos written by experts.
Reason 3: There are no clients. You don't need them. You just need to sell more.
It takes time to build a successful business. It takes time and trust to build relationships with your target customers.
But, you don't have to spend hours creating content if it's not something you want to do. Post ads on social media platforms like Facebook or LinkedIn instead.
Avoid wasting money on useless advertising. Create ads that are based on your ideal client's demographics to avoid wasted money. You will likely have many female clients if your website design company is run by a woman.
Instead of targeting all men you could target women based on their location, age, income, and other factors.
When you've set up your ad and received a click-through, send a message to your customers.
Remember that you don't have to pay for every person visiting your site. Accessible traffic can generate more sales than those who pay.
One example is hosting a contest for those who sign up via email. Or, you could offer gifts to people who join your mailing list.
Finding creative ways to attract people without spending too much is the key.
Reason 4 - Advertising is costly if you're too busy running your company to devote time to it - but that doesn't mean you should not do it!
You should always prioritize your work over your business. For example, if you are too busy running your company to advertise it then you won't have the ability to grow.
It is possible to feel overwhelmed by the amount of tasks that you have each day. You may not be able to prioritize them properly.
Get organized. You can set aside an hour each week to review your work and plan what you should do during the rest.
You will be amazed at how easy it is to handle everything once you get started.
Is content marketing right for me?
Absolutely! It works for all types of businesses. You can sell products and services, offer support, or provide training. Content Marketing is a great way to let customers learn about your company, and keeps them connected.
Statistics
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
External Links
How To
How to create a video for content marketing?
Video content marketing is a great way to get your message across to your target audience. They help you connect with your target audience by sharing stories they care about. But how do you make them stand out from the rest? Here are some ideas to help you create videos that stand out!
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First, you need to understand that videos are not "one-size fits all". You want your video to be tailored to your audience. You can't make everyone watch your video if what you're trying say isn't relevant to them.
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You shouldn't pick the cheapest option when selecting a platform. YouTube, Vimeo. Periscope. Instagram. Snapchat. Each platform has different features and benefits; if you choose wisely, you could save money while boosting engagement.
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Make sure to include subtitles while filming! It will help you understand your language barriers better and make your videos more accessible.
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Finally, ask yourself these questions before you start: To whom am I speaking? Why am I making this video? And what does my video mean to me? You'll be able to create videos much more easily once you answer these questions.