An average open rate is the number of emails that are opened by a recipient. Emails that bounce are not considered in the average email opening rate. If you send 90 email messages, 30 will be opened and 33% will open them. Double-opt-in your email addresses to avoid this. This ensures that only people who have signed up for your email will receive them.
GetResponse
Email open rates can vary greatly from one company to the next. However, a strong email open rate doesn't necessarily mean that your email will be received with high click-through rates. An example: A company in the beauty and health industry might have a 23% open ratio, while an internet marketer could see a 15% open rate. It is a good idea to compare your email open rate to other companies or industries. Unfortunately, email open rate data is often not reliable.
Campaign Monitor and GetResponse track open rates and click through rates for email campaigns. Campaign Monitor reported that sending emails in the middle or late of the day increases click-throughs. Emails sent on Friday have a lower open rate. A second interesting finding was the effect of frequency on engagement rates. A single newsletter per week resulted in the highest open and click-through rates. The study shows that Tuesdays are the best time to send an email.
GetResponse benchmarks
GetResponse (an international email marketing company) recently released a study that shows benchmarks regarding the average open-rate of email. To create the data, the company used 4 billion email messages. Campaign Monitor published similar benchmarks, but their results are quite different. GetResponse’s report is an excellent resource. However, it is better to use your own data.
Email marketers face stiff competition in their inboxes. Email open rates have risen by about 23% in the industry of health and beauty, and to just 15% for internet market. Email open rates are different by industry so the average may not be the same for all industries. Email open rate is an important indicator of the success of your marketing campaign. However, benchmark data can be misleading. You must increase your own open rate and other important metrics. Luckily, there are several tips you can follow to ensure a higher open rate.
Keap data
Keap Data can increase your average email open rate by increasing the use of their data. Keap data offers email marketing software that sends over 1.1 Billion emails per month, with a 20% open rate. This is more than the industry average. Keap makes tracking and automating email marketing simple with data from a variety different tools. You can even use their email marketing automation feature and A/B testing. You can even use their auto spam check and intelligent email sends based on proven algorithms.
The company offers a range pricing plans to suit different budgets. Prices for the first 500 email broadcasts include one user licence, while additional 1,000 contacts cost $30 per monthly. Dependent on how many contacts are being used, discounts may be available. Keap offers a variety of customer management tools that are tightly integrated, such as marketing campaigns and sales pipelines. They offer metrics, appointment management, invoicing, and other services.
FAQ
What is Content Marketing?
If someone visits your website, it's because they are looking for something particular. Good for them if they find the information they seek. They'll go elsewhere if they don't find what they need. Content marketing allows you to create valuable and useful information that solves problems and answers questions. This content can be used across all platforms (social media and email). So people will always be able to access it.
How can you create good content?
Content should be useful, interesting, and easily shared. The best content includes a call to action. For example, a button or link that allows users to sign up for a free trial or read more about a product or buy something from your website. Your content should include visuals to be easily shared on all platforms.
Should I hire a writer to write my Content Marketing?
No! To produce content for your business, you don't necessarily need to hire a professional author. There are tons of free resources out there that can help you get started.
Are there any restrictions on linking to content from other websites?
Yes! It's called link building. It is a great way of increasing traffic to your website by linking back to other sites' content. Make sure you only include links from reputable sources.
Statistics
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
External Links
How To
This is the best way to send a press release
Now that we've covered how to write a press release let's discuss the best ways to distribute it. There are many options available to you, including traditional methods (such as snail mail) and newer forms of distribution (like email).
You should follow these basic guidelines if you decide to use email.
-
Make sure your subject line standsout. Your headline might not be enough to grab attention.
-
Be concise. Do not go on and on about the press release. Keep it brief and simple.
-
Write your email in plain English. You wouldn’t expect your email reader to grasp technical jargon.
-
Include relevant images. Images are a great way to get people interested in your messages.
These tips will help you when writing your press releases:
-
Avoid using unnecessary words such as "we", "our," or "I"
-
Before writing your press release, think about your audience. What is their passion? How can you build a relationship with them?
-
Remember to include URLs in your emails.
-
First, ask permission. Before sending out your press release, ask the recipient if he would like to receive future news releases.
-
Don't spam. Send out only one copy of your Press Release.
Once your press release is written, you can start to distribute it. The next step is to locate the right channels to spread your message. Here are five top options:
Traditional Methods
You may already have a list containing publications where your press release should be submitted. These could be local newspapers, magazines or trade journals. Industry newsletters and blogs are also possible.
Many publications will require submission fees. Some even offer special incentives to authors who pitch stories. For example, some publications give away free subscriptions for every story published. Others offer a percentage off the revenue from each article sold.
While submitting your press release through traditional means is still an option, most experts recommend going online.
Online channels
Online channels are a great way to reach potential readers. There are also opportunities to publish press releases on websites like Google News, Yahoo! News, Bing News, and AOL.
Google News has been around since 1996 and provides news feeds from major media outlets. It's simple to find the name of your company among hundreds of others.
Yahoo! Yahoo! News offers similar services, but focuses on specific topics. If you search for your company's name, you'll see links to articles related to your business.
BING NEWS users can also search for keywords through its network. This is helpful when searching for a particular topic.
AOL News offers similar services to Yahoo! and Google News. AOL, while not as well-known and widely used as Google News and Amazon, offers a reliable service at a very affordable price.
Some publications let you post your press releases. Most publications charge a monthly subscription fee. Many websites offer press releases for free.
These include PRWeb and Press Release Monitor, PR Newswire and Business Wire.
PR Web, founded in 1997, claims it is the largest site dedicated exclusively to press releases. It boasts over 1,000,000 registered users. You can search through thousands of press releases that have been posted by businesses all over the globe.
PR Web offers an RSS feed, which automatically updates your website whenever someone posts a press release.
PR Newswire, another great resource for finding news releases, is also available. They claim to have one of the largest databases of press release information.
A RSS feed is also available to keep you up to date with what's going on in the press releases space.
If you're looking to reach wider audiences than just online journalists, then print media might be the right choice. Many small businesses don’t realize the power of print media.
Print ads can be used to promote the latest products of your business, such as clothing or books. You can also advertise in newspapers or magazines.
If you're looking for something a little different, check out your local newspaper's "free" section. Many classifieds advertising jobs are available.
Also, you can contact local television stations. They might accept press releases as part their regular programming.
Press Releases Are Not Dead
These days, it seems that everyone is talking about mobile applications. Did you know that press releases still exist? In fact, they've never been more important.
People expect instant results in this modern age. You must make sure your message reaches the right audience if you want to be noticed. This requires that you use every channel to communicate your message.
That doesn't necessarily mean throwing money at Facebook ads. Instead, look for creative ways to connect with your customers.
The bottom line is this: The best way to grow your business is through word of mouth. Your customers will tell others about your company. So, why not make sure they hear about it first?