You can make the most out of your marketing efforts by using a content marketing platform. There are several platforms to choose from, including StoryChief, CoSchedule, Percolate, and HubSpot. Whichever one is best for your needs, you can rest assured that it will help your business. Here are some pros and con of each. Let us explore each of these options and decide which one is right for your company.
StoryChief
StoryChief is a great choice if you're in the process to implement a content marketing strategy. StoryChief's intuitive interface will simplify your content marketing campaigns. You can choose the platform you want to publish content on, make automated content publishing decisions, and automate your content review process. You can also integrate social media campaigns directly into your content. This tool allows you to instantly promote your content on various channels.
The software makes it easy for marketing agencies to run effective content campaigns and scale their businesses. It integrates seamlessly with clients' CMS systems as well as social media channels to simplify collaboration and publishing. StoryChief claims it can increase customer engagement, sales, as well as digital footprint. Its marketing calendar gives marketers a complete view of content performance and allows them to manage all aspects of their content life cycle in one place.
CoSchedule
You're searching for a content management platform that can help you manage your schedule? Then you're in the right place. CoSchedule's schedule feature allows users to schedule posts, track social media, and more. You can drag-and drop to move campaigns between dates. It is easy to keep tabs on everything and ensure your marketing efforts receive the attention that they deserve.
CoSchedule lets you create social media campaigns without the need for blog posts. If you don't have time to create social posts, you can use templates to quickly set up a schedule. You can also add just one social media post into a campaign and save it to your template. CoSchedule can be used to promote blog posts that have been published previously. The platform can be used to schedule social posts, send emails, and manage ads.
Percolate
If you are looking for a content marketing platform, consider Percolate, a software solution that can help you create, deliver, and track content. It provides visibility solutions for the marketing process and can be integrated with other systems. It recently received additional funding and has added premium prospecting capabilities. Learn more about the platform. You will be happy you did.
The powerful content management system in Percolate allows marketing teams create and manage campaigns from a single location. Percolate makes it easy for marketers to collaborate across departments, teams and has enterprise-grade approval chain and an editor for editing content. Percolate can also provide customizable topic and tag analytics to help you track the success of every campaign. Percolate helps marketers manage content as well as create editorial calendars for different teams and channels. Percolate allows you to manage social media accounts, track user interactions and more.
HubSpot
When it comes to attracting customers, a content marketing platform such as HubSpot can make it easy. By offering value to users, HubSpot helps companies create a connection with leads. The platform can also track user behavior and follow up on those leads. This is an excellent way for your business to achieve its goals. But you need to choose the right platform.
Perhaps you are new to the world of content marketing. HubSpot is an excellent tool to help you build a solid foundation for your content marketing program, capture more leads, and convert them into sales. However, there are some common mistakes that you can make as you use the platform. Here are 38 common errors made by HubSpot businesses. One of the biggest struggles is converting leads into opportunities.
Scripted
The Scripted marketing platform for scripted content offers a variety writing services, collaboration and analytics to help optimize the performance and measurement of your content. This platform automates content creation with tools that include collaborative editing and approval as well as writing tools. The platform also features a marketplace of freelance writers. Sign up now for a free trial to find a writer or sign up for the paid version to get started with your project.
To use Scripted, a content strategy will be necessary. A content strategy will help you to achieve your business goals. This can be a difficult process and you should communicate your content ideas to your entire team. Scripted, however, can make the process much easier thanks to its recommendations. The platform's recommended content feature uses artificial intelligence to optimize content before it is published.
FAQ
Is it easy to measure content marketing?
Yes! Yes! It helps you determine whether your efforts were successful and whether you need to make changes.
It's possible to track how many visitors came through different sources--including email, social, and paid ads, as well as track conversions such sales leads and purchase orders.
These metrics allow you to see which content is performing well and where your greatest opportunities are.
How much does it cost to hire a content strategist?
Many agencies and freelancers are willing to offer content creation services at reasonable rates. Some companies pay more for the experience of the person who is working on the project.
How is content marketing different from traditional advertising?
While traditional advertising focuses on getting attention and content marketing on providing value, it is not as effective. Traditional advertising is often a waste, as most people overlook it. You'll get much better engagement rates with content marketing.
Statistics
- Seventy-two percent business to business (B2B) (mailchimp.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
External Links
How To
What is a content marketing plan?
A content marketing program (CMP), or content marketing plan, is a strategic document that helps to establish your goals, objectives, as well as strategies for developing and executing a website. It's a blueprint for reaching your goals through content distribution and creation.
The CMP is usually broken down into three main areas:
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Your overall strategy - What are you looking to achieve?
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Your content strategy - Where will you find the right people to write, curate, and distribute your content?
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The strategies you'll use in order to implement your strategy. What channels will your content be shared on? Which types of content can you create?
These four components make up an effective CMP:
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Goal Setting – Define and measure your target audience.
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Audience Research: Understand your ideal customers to know where you should look.
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Strategy – Create a clear vision for where you are going. Divide it into smaller chunks.
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Execution – Set realistic expectations about when you can expect to see results.